If you are struggling to quickly qualify who your true prospective major gift donors are from your first visit with them, all you really need to ask is one essential high-impact question… the “continuum question.”

How can we show donors that their annual fund gifts of all sizes make a difference, especially when tuition costs are so high? Let’s take a page from successful non-profits’ playbooks and apply it to benefit your educational institution with real-life examples for you to share with your prospects and donors.

What would you do if you lost your top 10 donors tomorrow? Having a personalized retention strategy is paramount. Included is a template for a 12-month set of customized and strategic set of engagement steps — an Individualized Stewardship Plan — all customized around what matters most to the donor and the impact they are making through your institution.